For the second year in a row, Molecular Media has partnered with PPW to provide the NFL with over two hundred screens for the NFL Experience.
The NFL Experience is a continuous event that has surrounded the Super Bowl for the last twenty-one years. The event is billed as “pro football’s interactive theme park offering participatory games, displays, entertainment attractions, kids’ football clinics, free autograph sessions and the largest football memorabilia show ever.”
Molecular Media was called in to build, install, monitor and maintain content for over two hundred screens in various configurations. The largest, a 13.5‘x24’ overhead LED wall, was flown and used for both video and digital signage. Multiple ground-supported four screen T-bars were also needed. These configurations were stationed in front of various attractions and displayed information about that attraction, including sponsor branding, descriptions, rules, and short VIP-hosted videos. Each of the displays required content changes during various times and were wired for quick upload from floor level.
As with any digital signage project, content is king. Molecular Media provided a graphic design guru to work with PPW’s graphics liaison to create many beautiful pieces. Once the content was signed off, the team loaded it onto each display.
The team worked for months on the pre-planning, design, and implementation testing. They then spent three weeks on-site to set up all of the technology. The end result was a well executed success! The client was ecstatic about the result and looks forward to working with Molecular Media in the near future.
Great job all around to the Molecular Team!